★ Lead Product Designer — 8 years · Cairo
Cart, checkout
& everything
after.
Eight years designing high-frequency commerce experiences on mobile — grocery, pharmacy, food. Currently Lead Product Designer at Breadfast, shipping across the Super App from discovery and cart through checkout, payment, and post-order.
Selected Work — 4 cases · 2021 → 2026
Selected Work.
Experience — 2017 → Now
Experience.
§ 01
Lead Product Designer
Breadfast
- ·Led the design of end-to-end ordering flows across grocery, pharmacy, restaurants, and retail verticals as part of Breadfast's Super App marketplace expansion.
- ·Led cart optimization initiatives and product customization (add-ons) experiences to increase basket value.
- ·Led deep-dive analysis on recurring order failures and drove cross-functional improvements across checkout and fulfillment flows.
- ·Leveraged data insights, A/B testing, and user feedback to validate hypotheses and continuously optimize high-frequency ordering and checkout experiences.
July 2024 - Present
Egypt
§ 02
Senior Product Designer
Floward · Part Time
- ·Shipped a redesigned search experience with dynamic filters via Algolia integration.
- ·Designed multiple variations and validated solutions through A/B testing.
Feb 2023 - May 2023
Dubai
§ 03
Senior Product Designer
Breadfast
- ·Owned post-order experience design including order tracking and cancellations, reducing related customer support tickets by 8%.
- ·Reduced canceled orders by 13% by redesigning address detection and checkout flow.
- ·Worked closely with analytics (Amplitude) to monitor drop-offs and guide iteration.
Oct 2022 - July 2024
Egypt
§ 04
Product Designer
Breadfast
- ·Designed the internal Pickers mobile app supporting order preparation workflows.
- ·Reduced preparation errors by 84%, directly improving downstream order reliability.
- ·Improved delivery times by 30% through operational workflow optimization.
Jan 2021 - Nov 2022
Egypt